On November 10th, during The 2nd County Assembly of China Agricultural Brand, the value of 2017 China Agricultural Product Regional Common Brand was released. The brand ‘Qingyuan Shiitake’ was worth 4.926 billion yuan, ranking 17th in national agricultural product brands, and continued to hold the post of the best edible fungus brand in China for 8 years.
Thanks to the long planting history, the fine planting environment, the solid producing foundation and the HQ shiitake products, ‘Qingyuan Shiitake’ has been unanimously recognized by consumers. During recent years, Qingyuan county entrusted the making of Qingyuan Shiitake Brand Strategy Plan to ZJU, making a new design and registration of the brand image of Qingyuan Shiitake and making brand propaganda through advertisements in public transportations, magazines, and expositions, etc.. In 2017, Qingyuan Shiitake was awarded with PEOP and Zhejiang Regional Common Brand of Famous Agricultural Product, etc., and the brand value also maintained a sustainable growth for many years. (Qingyuan County Government Office)