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‘Rural Characteristics Create Brand; Cultural Construction Benefits People’s Livelihood’, China Culture News Run a Long Feature on Cultural Brand Construction of Jingning Rural Areas
Date:2017-12-29 Source:Jingning County Government Office Author:
  The other day, basing on the cultural brand construction of Jingning rural areas, China Culture News run a long and comprehensive feature on ‘One Village One Brand’, cultural brand construction of Jingning rural areas, acknowledging the cultural brand construction and livelihood-benefiting culture of Jingning. The feature comprehensively introduced how Jingning pursued the goal of ‘culturally famous county’ and the concept of ‘guided by culture’, and how the whole county focused on cultural construction. With complete public cultural service system network, through the standardized construction of rural culture for many years, Jingning seized the difficulties and focus of rural cultural construction, constantly carrying out new measures and setting up new media. Through guiding, instructions, and planning, it turned rural cultural activities without order into ‘One Village One Brand’, and it extended it to ‘One Village Multiple Brands’ and ‘Multiple Villages One Brand’. Through key support and comprehensive cultivation, it aims to practically extend cultural construction to the grass-roots unit. (Chen Lu, Jingning County Government Office)