On December 19th, at the 2017 LY.COM annual conference of global travel destinations and partners themed ‘New Whole Territory & New Journey- Globalization, Intelligentization & Industrialization’ held in Suzhou, Liandu district won ‘The 2017 Top 10 Favorable Travel Destinations of Ly.com’.
During recent years, Liandu has been making great efforts in enhancing the cooperation with online travel OTO platforms such as Ctrip.com, Ly.com, Lvmama.com, and Qunar.com, etc., and traditional media platforms such as FM93; it has carried out specific marketing towards their VIP members. In 2017, Liandu district has posted 967 free tour lines on Ly.com, sold 105k tickets of Liandu district scenic spots; tourists booked 7.1k rooms/night; the favorable rate of scenic spots reached 97%, and that of home-stays reached 4.9 (5). Thus, the ‘O+O’ market strategy of Liandu tourism has made the first-stage achievement.
In order to further promote Liandu tourism, in 2017, Liandu, together with Ly.com, carried out the activity ‘2017 Liandu Star Checkers’, the weibo topic #Wandering in Paintings, Drunk in Liandu# operation and instant online celebrities live. It also posted 9 quality guides on Ly.com guide platforms, over 40 travel notes, and over 500 HQ pictures. The reading quantity reached 18m times, the exposure of live platform reached 4.257k persons (times), hugely promoting the reputation of Liandu tourism.
The award ‘The 2017 Top 10 Favorable Travel Destinations of Ly.com’ won at the conference ‘New Whole Territory & New Journey- Globalization, Intelligentization & Industrialization’ is the full affirmation towards Liandu tourism development. In 2018, Liandu will continue making good quality travel products, improve tourist service quality, winning reputations, welcoming tourists, and further promoting the area brand ‘Health Preservation Land, Painting Township Liandu’. (Liandu District Government Office)