According to the Mountain-Sea Cooperation Framework Agreement signed by the two municipal governments of Lishui and Jiaxing and in order to build an upgraded version of ‘mountain-sea cooperation’ project and to promote tourism cooperation. In the afternoon of July 3rd, the 2018 Lishui (Jiaxing) Shanhai cooperative tourism promotion meeting themed ‘Traveling to Lishui by the High-Speed Rail’ was successfully held in Jiaxing. Leaders of the Tourism Commissions of Lishui and Jiaxing and more than 100 tourism enterprises from the two places attended the meeting.
The meeting gave a vivid introduction on Lishui’s special tourist products and the unique charm of its cultural resources through the promotion of county-level combination products, the display of local tourist products, the presentation of sand paintings, and WeChat drawing prizes. At the meeting, representatives from the Lishui Municipal Tourism Commission and Jiaxing Municipal Tourism Commission signed a Framework Agreement on the Cooperation in the Tourism Promotion of Mountain-Sea Cooperation. And together, they released the recuperation-themed tourism products of Lishui-Jiaxing mountain-sea cooperation.
Lishui and Jiaxing are brother cities in the province, and the ‘mountain-sea cooperation’ project has brought closer exchanges and cooperation between the two places, and marked results have been achieved in tourism cooperation.
The first is building an interactive platform for tourism together. The tourism authorities of the two places have attached great importance to building an upgraded version of mountain-sea cooperation in tourism and actively building an interactive tourism platform. With the support of the municipal government, the enterprises are able to establish themselves, so that the complementary advantages can be improved and a win-win development can be promoted. For example, in September 2017, Jiaxing Municipal Tourism Commission organized the tourism departments of the whole city and more than 40 tourism enterprises to Lishui to hold the ‘2017 Jiaxing-Lishui Mountain-Sea Cooperation and Tourism Cooperation on the Promotion of Jiaxing’s New Products for Treatment and Recuperation’; This year, the Lishui Municipal Tourism Committee also invited the departments responsible for the tourism in the city as well as more than 50 touristic enterprises to Jiaxing to host the 2018 Lishui (Jiaxing) Mountain and Sea Collaborative Tourism Promotion Conference. The purpose is to trigger the exchanges and cooperation between tourism enterprises and the news media through the form of the promotion conference, and to expand the scope of publicity and influence.
Secondly, both sides should perform as a destination for each other. Both sides need to strive for the realization of the rapid circulation of tourism information and seamless docking of tourism products through the website link, sending dynamic information and other forms; meanwhile, both sides should give full play to the promoting role of the staff treatment and recuperation policy to the tourism cooperation between the two cities, and actively promote the treatment and recuperation cooperation between the tourism enterprises in the two cities. At present, the cooperation of staff treatment and recuperation in Lishui and Jiaxing is good. According to statistics, Jiaxing has become one of the most important tourist markets of treatment and recuperation for Lishui. The red tourism of Jiaxing has become an important destination for the treatment and recuperation of Lishui workers.
Thirdly, both sides should actively promote the exchange of tourist sources. While promoting local tourism resources and products, both sides will actively promote the tourism resources and products from each other, and jointly promote the popularity of the tourism products in the market. In this year's 2018 Lishui (Jiaxing) Mountain and Sea Collaborative Tourism Promotion Conference, the two sides jointly released the Lishui-Jiaxing Mountain and Sea Cooperation Recuperation Tourism products. The four lines integrated Lishui's beautiful mountains and water, Green Valley culture and Jiaxing's red culture, small town customs. The tourist products from the two places are combined together to achieve win-win. (Municipal Tourism Committee)