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Qingyuan: Learning from the Experience of Other Countries and Promoting the Development of Media Intergration

Date:2018-09-05 Source:Qingyuan County Government Office Author:

   

  What is the biggest difficulty in promoting media Intergration? How to cultivate people talented in all media? From August 29 to 31, Wu Jiyun, the member of the Standing Committee of the Qingyuan County Committee and the Minister of the Propaganda Department, led a team of seven people and went to the Provincial Radio and Television Group, Changxing, Jiashan, Qingtian and other places for investigation, learning from the experience and practices of media Intergration reform in various places, so as to accelerate the development of media Intergration in Qingyuan County. 

  In Changxing Media Group, the investigation group visited the exhibition hall, the studio and the Media Intergration Center, and listened to the introduction of Xu Feng, the editor of Changxing Media Group and director of the Media Intergration Center, on the road to Media Intergration of Changxing Media Group. The two sides exchanged ideas on the development of Media Intergration. It is reported that since 2011, Changxing Media Group has set up 10 departments under a Media Integration Center through the merger and integration of Changxing Radio and TV Station and Changxing Daily Newspaper. It has opened up new media propaganda modes such as live broadcast and H5, exploring the way of media + full media integration and development, and has become a leading role in the National County-level Media Integration and Development. 

  Zhejiang Radio and Television Group China Blue Media Integration Center gives full play to the role of Media Integration Main Business Platform, Technology Platform, Space Platform, and actively construct the cooperation mechanism of news report "News Station together with Internet", and create a command and control center for the Media Integration in the Group and a News Acquisition and Editing Cooperating Platform, and explore the "Central Kitchen" normalized integration and communication mechanism. In the provincial radio and television group, after listening to the introduction, the inspection team studied the advanced ideas and sharp views of new media management team. At the same time, it also had detailed understanding of personnel training, institutional mechanisms, financing and other aspects.  

  Everywhere they go, the members of the inspection team listened carefully and memorized the ideas carefully, and discussed the actual problems in their work.  

  At the Qingtian media group, the staff there were busy installing and debugging the equipment, and the inspection team visited the Intergration centre and the editorial department of the new media centre of the county’s media group. And it held a forum. At the meeting, Yang Guang, secretary of the Party committee and president of Qingtian Media Group, introduced the convergent development of media, platform structuring, staffing, workflow and operation. The two sides discussed and exchanged views on the cultivation of talents, the process of editing, and the incentive mechanism in the media industry.  

  With regard to the integration and development of the media, Wu Jiyun called on the two news units to conscientiously enhance their ideological understanding, speed up the reform of media integration, integrate it with the actual situation in Qingyuan, and formulate reform plans that are suitable for the integrated development of the media. It is necessary to clearly define the objectives and tasks, firmly grasp the timing, pay attention to looking ahead in formulating plans, and reflect the scientific, technological, functional, and practical nature of the construction process; it is also necessary to actively, steadily and orderly promote the integrated development of all work, strive to create an integrated media development path that reflects the requirements of the times and conforms to the law of development with the characteristics of Qingyuan.(Qingyuan County Government Office)