On June 8, the theme day of Lishui City was held at the World Gardening Exposition in Beijing, China. Zhejiang Hexin Toy Group selected more than 30 kinds of wooden toy products, such as their own brand "Wooden Cynical Family" and "Bihao", "Wooden Love" and "Family Joy", to participate in the exhibition, which attracted wide attention of many citizens and businessmen.
It is understood that the 2019 Beijing World Park Expo is another high-level professional exposition held by China after the Kunming World Gardening Expo and the Shanghai World Expo. More than 100 countries, international organizations, 31 provinces, municipalities and regions of Hong Kong, Macao and Taiwan all over the world participated in the exposition.
Zhejiang HeXin Toy Group established the Wooden Cynical Family brand in 2003. through independent design, production and sales, and IP extension, it has become the only authorizer of Marvel series and Disney series in the world. Over the past 10 years of online and offline marketing, Zhejiang Hexin Toy Group's own brand path is wider and wider. Meanwhile its brand awareness and influence at home and abroad have also been significantly enhanced.
"Originally, Yunhe wooden toys are mainly targeted at the age group between 0 and 6 years old. Our products in this exhibition are targeted at the age group from 0 to 100 years old. There are children playing, and of course adults playing, too. The product in my hand, which is called skill ball, is one of the four old products that we designed when the first generation of my family started the business in 1973." Facing the reporter, Dong Liuhong, the President assistant of Zhejiang Hexin Toy Group introduced and displayed the wooden toys while talking.
Yunhe, as the largest manufacturing and exporting base with the most varied wooden toy in China, houses a total of more than 1,000 wooden toy manufacturers currently and has successfully registered two collective trademarks, "Yunhe Wooden Toys" and "Yunhe Teaching Props". The products of wooden toys reach 10 categories, thousands of series and tens of thousands of varieties, and the products sell well in 76 countries and regions in the world, accounting for more than 50 percent of the same products in China and more than 70 percent in Zhejiang Province.
At present, Yunhe is focusing on the "One Heart Three Areas", in which "One Heart" is the creation of a global wooden toy manufacturing center, and it has set the goal of creating a 10 billion-dollar industry for wooden toys, working on the establishment and promotion of the standards for wooden games, the declaration of the creation of an innovative service complex for wooden toy industry, the establishment of the International Vocational School of Yunhe Wood Games, the construction of the Wooden Toy-Fairy Tale Town and the holding of the International Wooden Toy Festival. Yunhe strives to make the Yunhe make it a global center for carpentry, and to build it into an "international wooden toy town". (Yunhe County Government Office)