"As an agricultural cultural and creative designer, I felt the feeling of being crowned for the first time! Thank you Lishui, thank you for "Lishui mountain farming Award" At the 2019 Cross Strait Agricultural Cultural and creative Summit Forum and the award ceremony of "Lishui mountain farming Award" agricultural cultural and creative competition held recently, 268 Agricultural Cultural and creative works selected by 108 participating groups from both sides competed for "Lishui mountain farming Award". The award was divided into three categories: the best agricultural brand design award, the best agricultural brand story award and the best agricultural product packaging design. In addition to the most outstanding In addition to the good agricultural brand design award, the other two awards are have its owner.
"Lishui mountain farming Award" agricultural cultural and creative competition is the first agricultural cultural and creative competition in China, which is in line with the current focus of rural revitalization, so it is highly concerned and participated by the industry on both sides of the Straits. Among the 108 participating units, there are not only agricultural enterprises, brand merchants, agricultural product marketing institutions, Taiwan farmers association, etc., but also well-known design institutions and designers who are committed to the perfect integration of traditional farming culture and modern brand design concept. At the same time, the competition invited experts from universities and professional institutions such as Zhejiang University and Guangzhou Academy of fine arts to review, 268 carried out multiple rounds of selection and Discussion on the entries. In line with the professional attitude of striving for perfection, and the original intention of the best agricultural brand design award, only three nominations were cast out.
At the scene, we can see that the competition tenet of "Lishui mountain farming Award" is vividly reflected in the design concept of the cup. Both sides of the award seat present the image of mountains and rivers. The "mountain" implies the important birthplace and practice place of the "two mountains" concept. Among them, the farming image of Lishui terraced field represents the agricultural products of the new era; the "water" conveys the sustainable future of the brand agricultural products. The trophy uses more logs to represent the nature of natural agriculture, and combines the gold texture metal material to represent the overall upgrading of agricultural culture and innovation, to enhance the value of agricultural brand and the expectation of "landscape extending, brand lasting", which won the warm applause of the guests on both sides of the scene.
In addition, the cross strait agricultural cultural and creative Summit Forum integrates excellent agricultural cultural and creative talents from the mainland and Taiwan to share their unique agricultural cultural and creative experience. The most famous among them is Qiu Yi, a famous political critic in Taiwan and a doctor of economics at Taiwan University.
"This is my second visit to Lishui. I am deeply impressed by the green mountains and water here, and I feel a lot about the booming agricultural cultural and creative industry here." Qiu Yi said that the strategy of Rural Revitalization is an important part of Xi Jinping's socialist ideology with Chinese characteristics in the new era, and the modernization of agriculture and rural areas is the focus of Rural Revitalization. To develop "agriculture, countryside and farmers" and achieve a well-off society in an all-round way, the transformation and upgrading of Agricultural Cultural and creative brands is essential. Starting from the "Lishui mountain farming Award", we will create an Oscar for cross-strait agricultural and cultural entrepreneurship, promote cross-strait agricultural and cultural innovation to upgrade hand in hand, tap the "golden mountain and silver mountain" shared by the Chinese people on both sides, and pursue "common prosperity" together, which is the most grounded "Chinese dream"!