Eral was established in 1997 and headquartered in Lishui, Zhejiang Province. Eral set modern industrial park in Pinghu and Lishui of Zhejiang Province, covering a construction area of 75,000 thousand square meters. And Eral industrial park occupying a land of 30 mu in Anhui is under construction. At the same time, it sets up management center focusing on design and marketing in Shanghai with 3500 employees and 6 subsidiary companies, including Zhejiang Eral Down Products Co.ltd, Zhejiang Eral Clothing Co.ltd, Shanghai Eral Clothing Marketing Co.ltd, Shanghai Eral Home Textile Co.ltd and Eral（Anhui）Clothing Co.ltd.
The past 14 years promised Eral a development pattern of down products, home textile and women’s costumes. Eral has won the title of “Chinese Famous Trade mark” and “China Top-brand Product”, and it is a member of China Clothing Standard Committee and core member of national down jackets standardization. Eral down jackets have become fashion first brand in its field across the country.
As one of the 10 contributive companies in China’s down product industry, Eral relies on its prominent advantages in design and brand to successfully establish 2800 monopoly outlets in 31 provinces, cities, autonomous regions and municipalities, 17 agencies in Shenyang, Beijing, Jinan, Hefei, Wuhan and Chengdu.
Eral Group is committed to brand, specialization, standardization and conglomeration. Holding the spirit of “strive for excellence and perfection”, Eral advocates the brand concept of “Brand lies in qualities and culture”, “Win trust with honesty, Make profits with trust”. Eral is devoted to making itself a brand oriented towards an international famous clothing brand.
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